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California Adventure Races to Victory with Cars Land Opening

Thousands flooded the grand opening of Disney’s California Adventure Friday morning, strolling along the shops and restaurants of Buena Vista Street and zipping through the Cadillac Mountain Range of the much anticipated Cars Land. After five years of construction, the $1 billion expansion to the sister park of Disneyland opened its doors to visitors, marking the completion of the new 12-acre Cars Land, resembling Radiator Springs from Disney Pixar’s “Cars,” and the remodeled Buena Vista Street entrance reminiscent of 1930′s Los Angeles. Other upgrades include the addition of the Mad T-Party area and new interactive features to World of Color.

Since its opening in 1955, the Disneyland Resort has been an economic engine for Southern California, with impacts felt throughout the community in economic recovery and jobs creation.

With the addition of California Adventure 11 years ago, and the expansion, the resort generates $4.7 billion in economic activity annually for Southern California, and $255 million in taxes annually for Orange County cities, county and the state. Over the past five years, the Disneyland Resort has generated $19 billion in economic recovery for the region, with 75 percent of revenue staying within the local community. The expansion of California Adventure made the resort the county’s top employer, employing more than 23,000 people and supporting and additional 57,400 jobs in the region. Beginning from the modest orange fields of Anaheim to the world-class resort it is today, the Disneyland Resort continues to be the heartbeat of Orange County.

For more information contact Matt Petteruto, Vice President of Economic Development.


Posted on June 19, 2012

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