City of Fullerton: Fullerton/KOTRA-LA MOU
The City of Fullerton, along with the Korean Trade Investment Promotional Agency of Los Angeles, created a first of its kind Memorandum of Understanding, which enables KOTRA – LA to showcase and promote Fullerton as a business destination. The two parties leveraged respective networks and resources to advance awareness, as well as provide a platform for discussing topics such as information sharing, marketing and promotion, visiting delegations and business assistance. The MOU is an innovative and creative way to not only recognize and respond to the large Korean population in Fullerton, but is a progressive approach to identifying and facilitating opportunities for businesses to better integrate into the global economy, and is a great example of Orange County cities taking a leadership role in capitalizing on the importance of global connectivity here in the county. For more information contact Matt Petteruto, Vice President, Economic Development, firstname.lastname@example.org.