Natalie Rubalcava

Chief Operating Officer

With over 20 years of experience in marketing, research, and development with some of Southern California’s largest media companies, including the Los Angeles Times and Southern California News Group where she most recently served as Associate Publisher of Custom Publishing. With a career spanning eight years in various roles at the Orange County Register, Rubalcava has led successful business development strategies for the paper’s publications, served as Vice President of Sales Operations, and executed innovative solutions for marketing and advertising, performed detailed demographic analysis and developed creative sales opportunities.